DAY UNTIL THE RETURN OF GAMING SUMMIT...

SESSION IN THE SPOTLIGHT

Gaming isn’t a media channel. It’s culture

• How brands can stop chasing the next shiny IP;  earning belief from gaming communities that are increasingly sceptical of brand participation.
• A look at real-world collaborations: how a creative, community-first approach can unlock impact that traditional partnership models often miss.
• Challenging outdated gaming strategies designed for media budgets rather than culture.
• A clear framework for thinking beyond IP:  tapping into fandoms, and building brand relevance that gamers actually believe in

Speakers: Anton L'Agbesi Partnerships Director, Miai Brand Partnerships