GAMING IS NO LONGER A NICHE, SO WHY ISN'T THE INVESTMENT FOLLOWING?

CAMPAIGN GAMING SUMMIT 2027

23 February 2027 | 1 America Square

The gaming opportunity is huge. The challenge for marketers is knowing where to invest, how to prove its value and how to build strategies that go beyond the next activation.

Campaign Gaming Summit 2027 brings together brand marketers, agencies, platforms, creators and gaming specialists to tackle the questions shaping gaming advertising now.

01 

Gaming's Fight for Marketing Investment

Gaming has the audience, attention and evidence. So what does it take to change perceptions, prove commercial value and win serious investment?

02 

Making Sense of the Gaming Opportunity

Media, platforms, creators, communities and IP are creating a sprawling ecosystem. Where does your brand actually fit?

03 

Media Channel or Cultural Force?

Gaming can deliver reach and attention. It can also mean identity, fandom and belonging. These are different jobs for marketers.

04 

From One-Off Activation to Long-Term Strategy

The brands seeing real results aren't just dipping a toe in. They're building something over years, not campaigns.

05 

From Advertising to Engagement

Gaming lets brands do more than reach people - it lets people participate. What actually motivates play and keeps people coming back?

06 

The Changing Shape of Gaming

Who counts as a gamer keeps changing, and so does the platform landscape around them. What does that mean for brands?