Alee Shahid

Co-Founder and Partner, Monotone

Alee is an experienced brand marketer with a career spanning over a decade and encompassing a range of sectors, including beverage, sports, gaming, and technology. To date, he has worked with some of the most iconic global brands, such as Red Bull and Manchester United, as well as with extraordinary athletes in sports and esports.

Alee's diverse background, which includes experiences across Asia, Europe, and North America, has provided him with a unique vantage point and a wealth of knowledge in consumer engagement, content, storytelling, and establishing partnerships with both endemic and non-endemic brands. He is a State Alum and has attended Delta State University in Cleveland, US and Birkbeck, University of London.

In 2022, after eight years at Red Bull, Alee co-founded MONOTONE – a consultancy specializing in performance, content, and brand marketing, enabling early to growth-stage technology, gaming, and esports startups to connect with brands and audiences.