Joint Head of Invention Worldwide, Mindshare
Arthur is Joint Head of Invention Worldwide at Mindshare. In his role, Arthur oversees innovation and creativity for global clients, which includes creative tech, media futures, influencers, branded content, sponsorship & partnership. He helps future fit brands through emerging channels and technologies, from gaming to web3.0 to random gadgets. Arthur has worked in France and the UK in local, regional, and global roles, across Apple, Unilever, Diageo and Swarovski amongst other brands. He specifically led comms planning for Apple, Converse and Airbnb in EMEA. His work has been honored by Effies, MMA Smarties and The Drum. He’s a regular lecturer at university and business schools and keynote speaker at events like Social Media Week.