Bhavina Bharkhada

Head of Communications and Campaigns, Ukie

Bhavina is Head of Communications and Campaigns at Ukie, the trade body for UK’s thriving video games industry. Representing over 2,000 UK video games businesses, she leads the communications and campaigning work that ensures UK is the best place to make, play and sell games. Bhavina oversees Ukie’s communication strategy, speaking to journalists, sharing the cultural and economic power of video games, as well as developing Ukie’s campaigning advocacy work, influencing policymakers.

Prior to joining Ukie, Bhavina worked at Make UK, the trade body for UK manufacturers, successfully lobbying Government for the reintroduction of the Industrial Strategy. Prior to that she worked at the CBI, the largest business lobby group in the UK, and the National Audit Office.