Daniel Matson

Daniel is a global marketer, known for pushing the creative boundaries to engage audiences and drive business growth. He’s been responsible for transforming direction, strategy, and execution for some of the world's leading sports properties and brands.

Daniel joined Virgin Racing Formula E in 2019, founded by Sir Richard Branson, and has led the team’s brand growth and digital transformation. An expert in digital engagement, youth audiences, consumer marketing, and brand communications, Daniel has cultivated fandom for brands on an international scale, combining storytelling with innovative execution.

Prior to joining Envision Racing, Daniel worked for major sports and entertainment brands, including Red Bull where he was responsible for building the local face of a global brand. Devising innovative strategies across sport, culture, music, product, media and communications to reach new audiences and increase brand relevancy with Gen Z. Prior to joining Red Bull, Daniel worked for luxury retail giant Harrods, responsible for generating new marketing routes with brands and maintaining the store’s position as a market leading retail destination. Daniel has also worked for the Premier League, collaborating with broadcasters, teams, sponsors, and media to drive awareness, viewership and subscription in regions including APAC and Africa.