Jamie Lyons

Jamie Lyons is Global Head of Gaming and Virtual Experience at PHD Media, putting him at the heart of strategy, planning and innovative activation across the gaming media ecosystem worldwide.

Since launching PHD Gaming in the UK in 2021, and subsequently developing it into a global entity, he has worked with brands across fashion, finance, CPG, tech, charity, luxury, automotive and the games sector to authentically engage gaming audiences.

In addition to leading on agency gaming products and shaping client gaming narratives, he regularly collaborates with gaming platforms and publishers directly to help them to shape and refine their solutions for brands.

He has also spoken at events including Advertising Week Europe and Campaign’s Media 360 and frequently provides thought leadership pieces for the likes of WARC and New Digital Age.

Jamie was a member of the Cannes Entertainment Lions for Gaming awarding jury in 2025 and the team he leads boasts an enviable track record in the awards space. Their work has received accolades including the Campaign Media Awards ‘Campaign of the Year 2025’, The Internationalist 'Grand Prix for Digital Solutions 2024', The Drum Awards ‘Best Campaign 2024’, M&M Global Awards ‘Gold' and Digiday Europe ’Best Influencer Collaboration 2025’.

Jamie is incredibly passionate about helping brands to show up in gaming in a way which enriches rather than interrupts the player experience and to that end he is continually pushing the boundaries of gaming aligned creative media solutions for brands.