Matt Watson

Executive Creative Director , Sips & Bites, PepsiCo’s in-house agency, Europe

Matt joined PepsiCo in 2020 and is currently Executive Creative Director for Sips & Bites Europe heading up the creative department and leading the agency. Since joining Matt has built out a team of award-winning creatives delivering fame driving brand campaigns for Walkers, Doritos and Pepsi to name a few. He’s even managed to get a Guinness World record for the largest Wotsit which was featured on the BBC and ITV news! 

Prior to joining PepsiCo, Matt spent 2 years as ECD of Cult LDN/NYC straddling across both locations leading the creative on Burberry, MAC, Yula Energy drinks and Marc Jacobs to name a few. Previously, Matt built a Publicis One cross agency team for Kellogg’s from the ground up, leading the creative across both Leo Burnett and DigitasLBi. Winning many creative awards for Pringles and Kellogg’s.

Matt is an award-winning Executive Creative Director that delivers brave entertaining ideas that sell. An integrated thinker at heart that has honed his trade all over the world for some of the biggest brands. He believes in giving back to the creative community with speaking on many panels and judging creative shows regularly in the likes of D&AD and the DMAs. He spends his spare time nurturing young creatives across Europe by mentoring them and their thinking preparing them for their jump into the industry.