Matthew Parsons

Matthew Parsons is the Brand Partnerships Director at Overwolf, bringing over 20 years of expertise as an omnichannel sales leader. Matthew began his career at Haymarket Media Group, working with global brands across market-leading titles including WhatCar?, FourFourTwo, and Stuff, before joining Azerion, where he developed cross-platform solutions spanning gaming, media, and technology.

At Overwolf, he helps global brands win in gaming by simplifying the gaming ecosystems into authentic, measurable brand integrations that players welcome and brands love, delivering brand-safe, player-first campaigns built for attention, relevance, and real impact across some of the world’s biggest titles.