Melinda Spence

Head of Insights, Activision Blizzard Media

As Head of Insights at Activision Blizzard Media, Melinda Spence oversees global insights for the game publisher’s advertising division, delivering industry-leading thought leadership and research. Prior to Activision Blizzard Media, Melinda spent six years at PepsiCo, most recently leading its Rapid Delivery and eAway From Home commercial team across Europe. She has also held roles at Apple, where she identified strategic opportunities for the Apple online store utilizing customer insights, and BSkyB where she was focused on analyzing and improving customer satisfaction in Sky’s online business unit. Originally from the United States, Melinda now resides in the United Kingdom and holds an MBA from London Business School.