Sarah Macdonald

Sarah is a partner in Wiggin’s Digital Entertainment team and head of the Advertising, Marketing and Sponsorship group there. Her work in that sector, particularly in the areas of advertising compliance and sponsorship, has a natural cross-over with Wiggin’s Interactive Entertainment team.

Much of her time is spent advising various publishers, brands and those providing supporting tech on the UK’s advertising rules and what this means for new and innovative marketing arrangements.