Agenda - Gaming Summit CampaignLive

09:30

Speakers:

Beau Jackson

Media Editor, Campaign UK

Lucy Shelley

Tech Editor, Campaign

09:35

In this opening keynote, hear an update on the top themes and trends in gaming going into 2024, and everything you need to be aware of to hit the ground running with your gaming marketing.

Speaker:

Bhavina Bharkhada

Head of Communications and Campaigns, Ukie

10:00

Breaking down barriers: showcasing the strength and untapped potential of the gaming space, this session will highlight the strengths of the gaming space and areas of untapped potential for brands to dive into if they haven’t already.

Moderator: Shauna Lewis, Senior Media Reporter, Campaign

Speakers:

Dallia Herrtage

Vice President, Global Media Innovation and Partnerships, Unilever

Georgia Paton

Senior Gaming Partnerships Manager, War Child UK

Elaine Dowman

Head of Games & Creative Industries, Barclays

Simon Luff

Managing Partner - Head of Strategy, Ear to the Ground

10:40

In this session, hear some case study examples from Miai on how you can leverage contra-marketing to create powerful partnerships and authentic content that adds value.

Speaker:

Bolu Akindoyin

COO and Partnerships Director, Miai

11:35

The numbers in gaming are staggering: a global audience of over three billion and an industry worth more than $188 billion. Yet players aren’t always who you think they are. Contrary to popular belief, a significant portion of the gaming audience is made up of women with children, a segment that has remained largely unstudied. In other words – mum’s got game. In this session, Activision Blizzard Media take a closer look at the gamer mum, presenting a clearer picture of who gamers are today while showcasing the opportunity for brands to reach and connect with these economic powerhouses through gameplay.

Speaker:

Melinda Spence

Head of Insights, Activision Blizzard Media

11:55

Bolstering brand presence: harnessing gaming experiences to bring your brand storytelling to life
Connecting the physical and digital: creating wearable in-game items to expand the consumer experience
Looking to the future - learnings, and what’s next?

Moderator: Beau Jackson, Media Editor, Campaign

Speaker:

Nora Zukauskaite

Global Marketing Director, Lottie London

12:20

With new records being set every quarter for brands entering gaming, the battle for attention is heating up. So, how have retail giants Walmart and H&M managed to stand out from the crowd on the ever-competitive Roblox?

Speaker:

Dan Alessandro Podasca

Group Account Director, GEEIQ

13:45

In this case study session, hear how Ballantine’s partnered with Bastion to devise the perfect pairing by bringing the beloved character Moxxi to life to drive brand advocacy and resonance, with learnings from the process and key takeaways.

Speakers:

Ravi Vijh

Managing Director, Bastion

Tom Elton

Head of Culture and Partnerships, Ballantine’s

14:05

In this presentation session, we’ll be unpacking the legislative landscape to explore what’s happened in 2023, and what you need to be aware of in 2024 to set yourself up for success with your gaming marketing.

Speaker:

Isabel Davies

Senior Associate (Interactive Entertainment), Wiggin LLP

14:35

How can brands authentically reach and engage players?
Understanding how to engage your audience: connecting with players in native environments through valuable content
Co-creation and collaboration: listening to your audience and working with streamers to build valuable partnerships to create content your consumers want

Moderator: Lucy Shelley, Technology Editor, Campaign

Speakers:

Sam Wahab

Global Head of Gaming & XR, Charlotte Tilbury

Kieran Holmes-Darby

Gaming Director, Ex Formula E

Leah Mates

Director of Marketing, Mass Fundraising and Engagement, British Heart Foundation

15:40

In this case study session, hear key insights and takeaways from the NSPCC about the Game Safe Festival and Game Safe Cup:

The importance of doing gaming the right way: placing priority on user protection and gaming for good
Engaging with and understanding your audience to facilitate authentic interactions and outcomes

Moderator: Lucy Shelley, Technology Editor, Campaign

Speaker:

Lewie Procter

Head of Gaming Partnerships, NSPCC

16:05

In this case study session, hear how Doritos took the number one snack for gamers to a whole new level by removing the crunch to eliminate a key consumer pain point, as well as a few of their other gaming activations.

In this session, we’ll also explore:

The power of gaming to drive brand equity
Using gaming as a springboard to power brand resonance
Gazing into the future: what’s next for Doritos?

Speakers:

Fernando Kahane

Global Marketing VP, Doritos, Cheetos

Matt Watson

Executive Creative Director , Sips & Bites, PepsiCo’s in-house agency, Europe

Sponsorship enquiries

E: tom.melvin@haymarket.com

Speaking opportunities

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General enquiries

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