Re-thinking your gaming marketing: the power of contra-marketing, and doing the unexpected

Bolu Akindoyin, COO and Partnerships Director, Miai

Mums Got Game

Melinda Spence, Head of Insights, Activision Blizzard Media

Building an immersive gaming experience: Lottie London & I Am Proud and Metaverse Beauty Week

Nora Zukauskaite, Global Marketing Director, Lottie London

H&M, Walmart, and winning on Roblox

Dan Alessandro Podasca, Group Account Director, GEEIQ

Ballantine’s X Borderlands: Connecting an iconic character, with an iconic brand to drive positive perceptions among a new audience

Ravi Vijh, Managing Director, Bastion

&

Tom Elton Head of Culture and Partnerships, Ballantine’s

Legal Spotlight: Setting yourself up for success against the latest legislative changes

Isabel Davies, Senior Associate (Interactive Entertainment), Wiggin LLP

Creating Impact through Gaming: NSPCC and The Game Safe Festival

Lewie Procter, Head of Gaming Partnerships, NSPCC