GEEIQ is a data platform and insights provider that empowers brands such as H&M, L'Oreal, and even Elton John, to navigate and engage the virtual world's economy. It is the decision-making point for brands seeking to engage, retain and monetise untapped virtual audiences in this new communications vertical, providing competitor benchmarking, virtual experience reporting and partner identification. For its Premium and Enterprise subscribers, GEEIQ offers professional services to help curate long-term, data-led virtual strategies for virtual worlds like Roblox and Fortnite that are focused on tangible KPI's - not just favourable PR and headlines.