Kieran Holmes-Darby

Gaming Director, Ex Formula E

Kieran founded and ran Excel Esports, now GIANTX, for 7 years, creating a business model that took full advantage of the esports industry’s tailwind.  He secured key revenues in commercial deals with blue chip brand partners, scaled the company through Series A and B investments and generated huge brand awareness and engagement amongst a hard-to-reach audience. Kieran then worked as Gaming Director at Formula E, the world’s leading all-electric motorsport. He capitalised on how well-placed Formula E are to blend the physical and digital worlds and bring gamified experiences to the electric generation of motorsport fans!